Identifying and Leveling the Effective Factors on the Development of Heritage Sports Tourism Based on Interpretive Structural Modeling Approach (ISM)

Document Type : Research Paper

Authors

1 PhD Candidate in sport management, faculty of sport science, ferdowsi university of Mashhad, Mashhad, Iran

2 Professor of Sports Management, Faculty of Sports Sciences, Ferdowsi University of Mashhad, Mashhad, Iran

3 Assistant Professor of Sports Management, Faculty of Sports Sciences, Ferdowsi University of Mashhad, Mashhad, Iran

4 Research Professor of Tourism Marketing, Centre for Contemporary Hospitality & Tourism, School of Business, Law & Social Science, University of Derby, Derby, United Kingdom

Abstract

The purpose of this study is to identify the effective factors on the development of heritage sports tourism with an interpretive structural modeling approach (ISM). The present research is applied, qualitative and analytical in terms of nature and purpose, data retrieval, and data analysis method, respectively based on interpretive structural modeling. Data collection tools in this study were library studies, interview and questionnaire based on interpretive structural modeling. In order to identify the factors affecting the development of heritage sports tourism, with the collective agreement of experts and reviewing the research literature, 16 factors affecting the development of heritage sports tourism were identified. According to the third step of the ISM method, the effective factors on the development of heritage sports tourism were classified into 7 levels and the political and governmental dimensions along with the rule of law were at the lowest level of the model (seventh level); these are prioritized in terms of implementation over other dimensions. As a result, officials and managers in the field of tourism and sports tourism should pay special attention to these dimensions in order to provide the ground for the emergence and realization of other dimensions at higher levels of the model.

Keywords