Creating an International Place Brand through Recreational Sports (Case Study: Kish Island)

Rajabi Noush Abadi, Hossein; Vaziri, Sahebe; Sajjadi, Seyed Nasrollah; Jalali Farahani, Majid

doi:10.22059/sshr.2025.387227.1172

Creating an International Place Brand through Recreational Sports (Case Study: Kish Island)

Document Type : Research Paper

Authors

¹ Sport Management Department, Faculty of Sport Sciences and Health, University of Tehran, Tehran, Iran.

² Department of Sports Sciences, Kish International Campus, University of Tehran, Kish, Iran

³ Department of Sport Management, Faculty of Sport Sciences and Health, University of Tehran, Tehran, Iran

⁴ Department of Sport Management, Faculty of Sport Sciences and Health, University of Tehran, Tehran, Iran.

10.22059/sshr.2025.387227.1172

Abstract

Aim: The purpose of this research was to analyze the factors influencing the creation of an international place brand through recreational sports (the case of Kish Island).

Martials and Methods: The research method is qualitative. The statistical population included all managers and experts active in the field of recreational sports. A sufficient number of statistical samples were selected based on theoretical saturation in a purposeful and accessible manner (16 people). Research tools included systematic library study and semi-structured interview. The method of coding and conceptual framing was used to analyze the findings.

Results: The presented analytical framework included three main parts of environmental factors, processes and consequences of creating an international place brand through recreational sports.

Conclusion: According to the results of the research, it can be said that the relevant authorities should understand the value of the dimensions identified in this research in order to create an international brand in touristic destinations (especially Kish Island) and implement related programs in this.

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